AtherFlow is a performance marketing agency in Chennai that runs Google and Meta Ads for real estate builders, brokers, and project sales teams. We pair those campaigns with WhatsApp follow-up and AI call answering, because property enquiries arrive at odd hours and convert over months rather than days.
A generic agency runs the same playbook for every client. These are the things that actually change when the vertical is real estate.
A property enquiry rarely converts in the same week. Someone who fills a form in March may book a site visit in June. Campaigns judged on same-month conversions look like failures, so the follow-up system matters as much as the targeting — which is exactly where most agency engagements stop.
Property browsing happens at night and on weekends. An enquiry that waits until Monday morning for a callback has usually already spoken to three other builders. Answering in minutes rather than days is the single biggest lever available in this vertical.
Demand clusters by locality and project type, not by city. Someone searching for an apartment in Porur is a different buyer from one searching in Adyar, and campaign structure has to reflect that rather than bidding on generic city-wide terms that burn budget on the wrong audience.
Advertising creates the enquiry; the AI layer makes sure it is answered before it goes cold.
Locality-level search campaigns built from real keyword data, structured by project and budget band, with negative keywords filtering out rental and job-seeker traffic from day one. Details →
Creative that shows the actual property rather than stock imagery, tested against cost per site-visit booking instead of cost per click or reach. Details →
Answers the 9pm enquiry call, captures budget and preferred locality, and books the site visit — in Tamil or English — instead of sending the caller to voicemail. Details →
Replies instantly, filters on budget and timeline, and keeps following up across the months a property decision actually takes, without your sales team chasing manually. Details →
Real estate is a vertical AtherFlow is actively taking on, and we do not yet have a published real-estate client result. We are not going to invent one to fill this section. What we can show you is the verified-tracking discipline we apply to every account, and a real client result from our education work.
See the proof section on our homepage for the work we can evidence, and the education page for the client result behind it.
Pricing does not change by industry — it changes by how many channels you run, your call volume, and whether you need a new site.
We write ad copy to the claims and disclosures you supply and will not publish figures a project cannot substantiate. We are not a legal compliance service — your RERA registration details and any mandated disclosures must be confirmed by you or your legal advisor before campaigns run.
Yes. Single-project campaigns are common in this vertical and are usually the cleanest place to start, because the budget, locality, and buyer profile are all clearly defined. The account structure stays yours and extends to further projects later.
ARIA answers the call and PULSE replies on WhatsApp, both within seconds. The enquiry is qualified on budget and locality and lands with your sales team the next morning already sorted, rather than as an unlabelled missed call.
We track to site-visit bookings and qualified enquiries as the leading indicators, not to closed deals we cannot attribute honestly. Conversion tracking is verified end to end before spend begins so those intermediate numbers are trustworthy.
Yes, though the campaign structure differs. Builders usually advertise specific projects with fixed inventory; brokers advertise coverage of an area and need a different keyword and follow-up approach. We set the structure to match which one you are.
You do. Campaigns run in your own Google and Meta accounts, the tracking is yours, and the lead data is yours. If the engagement ends, the accounts and history stay with you.
Tell us your city, your current channels, and where enquiries are leaking. We reply with a short audit and a clear proposal.