Cracking IAS Academy website designed by AtherFlow
Testimonials section of a client website built by AtherFlow
Digital Raghavan, performance marketer in Chennai

Portfolio

Digital marketing work for Chennai businesses — ads, pages and the systems behind them.

Considered from every angle.
What we do

Build your presence. Grow your business.

  1. 01

    Paid advertising

    Meta Ads and Google Ads built for enquiries

    ↗
  2. 02

    Organic social media

    Instagram and Facebook content that builds trust

  3. 03

    Search optimisation

    SEO and AI-search visibility for Chennai searches

  4. 04

    Content production

    Ad creatives, carousels, reels and avatar videos

  5. 05

    Conversion strategy

    Offers, landing pages and follow-up that turn clicks into customers

  6. 06

    Brand strategy

    Positioning and personal brand, with Digital Raghavan

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  7. 07

    Websites

    Fast landing pages and business websites

    ↗
  8. 08

    eCommerce

    Online stores that are easy to run and easy to buy from

  9. 09

    Custom software

    Dashboards, portals and tools built around your business

  10. 10

    Business automation

    Lead follow-up, WhatsApp and workflow automation

One direction. Every channel. Marketing, creative and technology working together.

Performance marketing

How your ads will look.

Every campaign is built for the platform it runs on. These are example formats we create for clients — an Instagram carousel, a Facebook lead form and a Google search ad.

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Results below the ads…
Google search ad
Selected work · 2026

Raja Sir's Cracking IAS Academy.

Industry
Education · UPSC coaching
Location
Chennai
Work
Google Ads · Website · Tracking
Full website design for Cracking IAS Academy Chennai by AtherFlow
Admissions enquiry form on Cracking IAS Academy website
Student testimonials on Cracking IAS Academy website

The brief

Get more serious UPSC aspirants to enquire, and stop paying for clicks that never turned into admissions.

What we did

Rebuilt the Google Ads account around real search terms, verified conversion tracking end to end, and designed a new admissions website.

What we learned

The 20–27 age band converted best, so budget and messaging were focused there instead of being spread across everyone.

Our approach

Ways to work with us.

Brand foundation

Establish — a stronger presence.

  • • Positioning and identity
  • • Website or landing page
  • • Content direction
Marketing reach

Grow — reach the people who matter.

  • • Meta Ads and Google Ads
  • • Search visibility
  • • Social content
Operational efficiency

Improve — how the business runs.

  • • Lead follow-up
  • • Workflow automation
  • • Custom software

Also working with Up Above Surprises — results will be published here once they are verifiable.

Your business could be next.

We take on four clients at a time. Tell us about yours on WhatsApp and we'll reply the same day.

Let's talk ↗See pricing ↗